A few years ago, I tended my father during an 11-day ICU stay. When he regained consciousness, I asked if I could bring him anything.
“Yeah,” he said, “a seven and seven.” Possibly, he asked for a Cuba Libre. Can’t quite recall. Either way, I laughed and reminded him we were in a hospital.
“Well, there’s gotta be a bar in here somewhere,” he replied.
Now, granted, he had had a massive stroke years before, and was pumped full of 80 different drugs and battling septic shock, but still, he had a good point: Why aren’t there bars in hospitals? Why must the stressed and grieving stow flasks in their purses and hide bottles in their pants? (For the record: I have not done either of those things. But I have seriously considered both options.)
I thought a lot about all of this this yesterday while sitting in the kitchen, staring into the middle distance and sucking Nutella off a spoon. I had just put the exhausted, sad baby down for a nap following his one-year checkup, which included four shots. FOUR. IN A ROW, not simultaneously, which would be the smart way to do it. Just sayin’.
Anyway. It seems to me that traumatized parents in need of comfort beverages and/or snacks are a gravely underserved niche market as well as a huge business opportunity.
I’m completely serious.
Just think: If you were anticipating having to hold your child’s arms while he got jabbed with needles and screamed, wouldn’t it be nice to know you could have the adult treat of your choice, in the foyer of your pediatrician’s office, either before or after? You could pick up a vodka shot of some sort to consume as soon as you got home, or order a cab if you were unable to wait that long.
Taking the idea beyond alcohol: Nutella-banana crepes, or a Nutella latte, or, for purists like me, a giant jar of Nutella and a spoon. Or perhaps you would prefer a chunk of Valhrona chocolate as big as your head, or an extremely mayonnaise-heavy chicken salad sandwich on a croissant.
I see this as a concierge service. Would you like a violinist to serenade your family as you’re driven home in a limo stocked with Champagne and Valium? Not a problem. Five different flavors of macarons in a gorgeous box tied with a bow, flown in from Ladurée this morning? With pleasure. A nursemaid to tend the cranky baby, and a beefcakey dude to draw you a bubble bath? Done. Perhaps you long to lounge in a vat of rice pudding. You’re weird, but you’re the customer, so, okay, enjoy!
Of course none of that would make up for the agony of knowing you must see your child in pain; the idea is to prevent the day from being a complete horror. But until such time as someone snaps up this idea, I’ll make sure I’m never short on Nutella when Baboo is due for shots.
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